Jason West


What trainers did Sonny Webster buy this week?

So my guy Sonny Webster is a big fan of Lusso, having followed us since day 1. Sonny is an Olympic Weightlifter and runs his own academy centred around mobility and lifting. He’s usually out living his best life in Australia but comes home to the UK on special occasions. We met up at the BodyPower Expo on Friday 10th May as I had a few suprises up my sleeve for him. As a well-known Olympian, Sonny was personally invited down by Nick Orton, BodyPower’s founder to speak to the... Read More


First look at Adidas’ 100% Recyclable Trainer

As much as I like trainers, one problem with the modern running shoe is that after they get worn out, you can’t resole them like you can a nice dress shoe. So inevitably, old beat trainers end up in the bin where they rot in a landfill somewhere for the next few decades or more. However, with some help from its forward-thinking FutureCraft design studio, Adidas has created the Loop, which includes some important innovations that could help reduce waste from shoe manufacturing, even if it hasn’t magically solved the... Read More


All black everything! The latest Yeezys are sick!

The hype is on another level at Lusso Life HQ. After weeks of leaks and teasers, the Yeezy Boost 350 V2 ‘Black’ has just been CONFIRMED for 2019! Unveiled days after the Yeezy 700 V2 ‘Vanta’, here’s absolutely everything we know so far! Info courtesy of Yeezy Mafia, the trainer is dressed in Primeknit for a comfortable sock-like fit and the transparent side stripe that we all know and love shoots down the lateral and medial side panels so wearers can flex their socks. Around the back, a heel pull... Read More


One lucky follower will win the Yeezy 350 TRFRM

Failed to get your hands on the EU exclusive Yeezy Trueform? Follow the instructions in the picture on our instagram and when we reach 1000 likes we will pick a winner at random! Make sure to tag us in your story posts so we can see it and you can enter more times by tagging 3 sets of different friends!


Glow in the dark Yeezy 350?!

Yeezy Mafia deploy a somewhat hit and miss protocol when it comes to providing the public with the latest info. They’ve given us accurate release dates and leaked images for real Yeezy products in the past but also stretched truths regarding stock numbers. In their latest ‘release’, as they’ve mentioned once a twice in the past, we are teased with a Glow in the Dark (GID) iteration of a Yeezy Boost 350 constructed of a bright green upper prime knit, bright green midsole, thick green laces and a clear stripe... Read More


Lusso’s Premier League Football Star

It is of no surprise that footballers love their high end fashion, given the average salary of premier league players in 2019 what else do they have to spend their money on besides private jets, mansions and Bentleys?  Humour aside, I went out to meet Newcastle and Wales International footballer Paul Dummett in a deal that involved four pairs of hype trainers. Paul has a fantastic collection of grails and has a real passion for the product.  Paul has remained in contact with us regarding the latest releases and we look... Read More